1970's

Suzi Quatro is the woman that gave all women a place in the rock and roll society. At Christmas 1973, she received a huge crowd reaction when she performed in a rock and roll style and showcased her rock chick look. Her look consisted of a lot leather that clung to her body to portray a strong and sexy image when performing. She became a style icon and inspired women to be more adventurous with their style and experiment with the glam rock look.

Suzi Quatro's album cover from 1973

Another style icon from the 70's is Farrah Fawcett who inspired women to channel the 70's disco look. She showcased the popular winged, wavy hairstyle which became extremely popular and inspired women from all over the world to copy this. The style of make up that women wore in the 70's was very different to the thick and heavy make up from the 60's. Instead of false eyelashes and matte foundation, women in the 70's wore shimmering eye shadows, rosy blusher and a creative use of eyeliner. Farrah showed women her healthy, tanned look and the use of  bronzing gels and powders grew.


Farrah Fawcett in the 1970's

1970's Maybelline advertisement

When disco fever was introduced into the 1970's, people became interested in ethnic styles and Afros were popular hairstyles for anyone with curly hair. The style of make up people wore changed again from the natural look that was popular in the early 70's as disco became more popular. Dark pink lips and brightly coloured eye shadow was the new trend. There was lots of cobalt blue, green, pink, gold and any other flamboyant colours. Glitter was also were popular at his time and was seen everywhere in peoples fashions and styles. Lots of young people embraced the disco era through the clothes that they wore with of 3-piece-suits, jumpsuits and mini dresses becoming popular.