Mannequin analysis

In this River Island window display, all of the mannequins are standing in an identical pose and they do not show much body language. They all stand with their hands straight by their side, looking forward. Whilst researching window displays, I noticed that River Island stores often use mannequins standing in this pose in their displays. Although some people may think that this is a boring or uninteresting approach to a display, I think that having plain and simple mannequins draws more attention  to the clothing and accessories which makes the shop look chic and classy.

This 'Denim Studio' Selfridges window display includes mannequins that have all different poses and are positioned differently inside the window. I think that their body language looks quite quirky and edgy with their arms and hands almost awkwardly placed and they are facing different directions than the customers. This makes the collection look interesting, appealing and will make customers want to enter the store to view more of the range.

This Bloomingdales window display looks very high fashion due to the mannequins that have been included. They are posing in a way that catwalk models would stand and look as if they have been frozen positions that they would be in whilst walking down the runway. This makes the shop look very fashionable, on trend and will draw customers in to view the rest of the up-to-date store.