The name of my new trend vision is Re-Retro. I am taking 1950's style and modernising it through the use of urban style clothing to create a brand new trend that all girls will love!
I am taking inspiration from the style of skirts and dress that ladies wore in the 1950's. I really like this style of skirt as I think that it is flattering for all shapes and any print can be used on them. For my new trend, 50's style skirts will be teamed with baggy, slogan tees to incorporate some modern style into the 50's.
I also like the cigarette pants that were extremely popular in the 50's. I think that they create a nice, clean shape and will look interesting when teamed with modern style T-shirts in my new trend. As well as the shirts, these trousers can also be used with any print and still look effective.
My inspiration from modern, urban style is being shown through the use of baggy, slogan tees. I will include a variety of colours and slogans on the T-shirts and pair them with the skits and trousers from the 50's shown above. I could also use skinny jeans that are popular in modern day and team them with a halter neck, polka dot top that were popular in the 50's.
In this River Island window display, all of the mannequins are standing in an identical pose and they do not show much body language. They all stand with their hands straight by their side, looking forward. Whilst researching window displays, I noticed that River Island stores often use mannequins standing in this pose in their displays. Although some people may think that this is a boring or uninteresting approach to a display, I think that having plain and simple mannequins draws more attention to the clothing and accessories which makes the shop look chic and classy.
This 'Denim Studio' Selfridges window display includes mannequins that have all different poses and are positioned differently inside the window. I think that their body language looks quite quirky and edgy with their arms and hands almost awkwardly placed and they are facing different directions than the customers. This makes the collection look interesting, appealing and will make customers want to enter the store to view more of the range.
This Bloomingdales window display looks very high fashion due to the mannequins that have been included. They are posing in a way that catwalk models would stand and look as if they have been frozen positions that they would be in whilst walking down the runway. This makes the shop look very fashionable, on trend and will draw customers in to view the rest of the up-to-date store.
This video is Tim Walker's Mechanical Dolls piece that created for Vogue Italia in October 2011.
The clip has been created to portray another meaning for the phrase, "all dolled up". I think that this could mean when make up is used too heavily or pressure is put on to women to wear outfits or follow particular trends, they can end up looking or acting like dolls as they are all trying to create the same look. The stiff, restrictive movements could suggest that women can feel trapped when creating a look as they are afraid to step outside of what their appearance is expected to be. The rigid, eerie looking dolls have been dressed up to look slightly creepy with heavy make up and quirky outfits. Throughout the video, the clothing includes vintage French, British and Japanese garments; adding to the strangeness of the clip and making it unique. The music playing links to the spooky, slightly scary theme as it is very slow and mirrors the slow movements of the dolls.
This second video is Tim Walkers creation for Mulberry from their Autumn/Winter 2011/12 campaign.
This video is a lot more light hearted than Mechanical dolls. This is portrayed through the use of upbeat music, brighter colours and it is a fast paced video. The Autumn/Winter theme is shown through the use of autumnal colours such as brown, orange, dark pink and cream. The storytelling aspect is also tied in by the use of props. The woodland creatures and plants are extremely oversized compared to the models which creates the sense of a fairy tale story because by making the models seem smaller than the scenery, it paints an unrealistic picture of being in the forest. Also, the animals around the models appear to be friendly which links to children's story's as the main characters often befriend animals or use them as a comfort. The setting of the video is typically British as it is in a manor house in Oxfordshire. The classic country attire, chandeliers, furniture, colour palette and use of nature all ties in to the video representing Mulberry which is a timeless British brand.
This video has also been made from Vogue Italia by Tim Walker in April 2011. It is called 'Dreaming of another world'.
The video shows distressed models within a manor house that have been dressed up to look creepy and eerie. Their heavy make up and quirky outfits set the scary scene of the video and their awkward movements suggest that they are in pain or distressed. The title of the video, 'Dreaming of another world' suggests that the video is telling the story of women that are not happy with their lives so spend their days fantasising about a different world where they could live peacefully. The models are all wearing long dresses that look as though they could have once been beautiful and elegant but they are now ripped and torn. This could mean that they have once lived happily but something has changed to make them miserable. Some of the dresses look like they could have been wedding dresses which implies that their misery may be due to heartbreak.
A boutique is a small shop that sells unique clothing and accessories. They have specialised customers as the products are generally rather quirky and different. An example of a boutique that has several stores in the UK is Anna Park's boutiques. The store on Primrose Hill opened in 1997 and was her first to open in London. It was the only womenswear store in the area at the time and expresses her passion for colour and print. Anna is known for having a good eye for fashion and she now stocks labels such as Orla Kiely, Odd Molly, Maison Scotch and Anya Hindmarch. The boutiques sell unique products that are one of a kind to the store. For example, Phillipe Model's scuffed glitter trainers or an Anya Hindmarch clutch.
Anna's boutique on Primrose Hill
Inside the boutique
Department stores
A department store is a large shop stocking a variety of goods in different departments such as beauty, fashion, accessories and home ware. There are lots of popular examples of department stores such as Debenhams, House of Fraser, Harrods, John Lewis and Selfridges. Selfridges is an up-market store that is always decorated in extravagant ways with amazing window displays and interesting use of props. There are several stores in the UK located in London, Manchester and Birmingham. The displays always take advantage of the festive season and create their own themes throughout the year as well.
Selfidges London Christmas lights
Selfridges Christmas window display
Haute Couture
A haute couture store sells expensive, fashionable clothing produced by leading fashion houses. The clothing is more tailored which makes it more expensive and has a specialised customer. Examples of these are Dior, Chanel and Valentino. Their store designs generally make the shops look exclusive and the window displays and interior design is always very elegant and classy. These leading fashion houses have opened stores all over the world and have become extremely popular.
Dior Paris store Christmas display 2013
Chanel Bond Street Store
Valentino store in Florence
Pret a porter
A pret a porter store is the same as ready to wear but for designer clothing. The clothes are ready to wear as they are not made to measure. An example of this is Vivienne Westwood who is a very famous fashion label that has opened stores worldwide.
Vivienne Westwood store in Cardiff
Cardiff store interior
Vivienne Westwood store in Bangkok
Ready to wear
Ready to wear stores are those that sell high street clothing. Some examples of these are H and M, Topshop, Primark and River Island. These stores have all become increasingly popular and have opened stores internationally.
New York Topshop store interior
Marylebone, London River Island store
Oxford Street, London Primark store
Pop up shop
A pop up shop is a temporary store that is opened to take advantage of a certain trend or product. They can vary from a stall, market stall or seasonal store and can be created by any brand or designer.
H and M pop up shop on the beach in Schevenigen
Ebay Christmas pop up shop in Covent Garden, London
Market stall
A market stall is a mobile unit that is usually opened at regular intervals. They are often used at events or occasions. Some markets become popular throughout the nation and make individual stalls have a larger customer bracket. For example, Camden market has become increasingly popular and is now a tourist attraction for people visiting London.
Tourist attraction Camden Market
One of many popular stalls at Camden Market
Vintage store
A vintage store is one that sells used clothing items and accessories that are at least 10 years old. You can usually find items from each decade in these stores. Some vintage stores have become a popular name across the UK, especially those situated in London. Brick Lane is home to various vintage stores such as Rokit, Blitz, Beyond Retro and Hunky Dory. The strip is now known for its vintage items and tourists often visit in hope to find unique pieces.
